Built off the success of the 2nd generation Ares BTR, the GEN3 is still a top-tier riflescope, without the price tag. The Ares BTR GEN3...
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{"id":8819938295962,"title":"ARES BTR GEN3 HD 4.5-27x50 FFP","handle":"ares-btr-gen3-hd","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fQihfPcz0Vw?si=Gppg6d0geAcN-MVb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt off the success of the 2nd generation Ares BTR, the GEN3 is still a top-tier riflescope, without the price tag. The Ares BTR GEN3 acquires a larger new stainless steel turret design, just like the Midas TAC and Ares ETR lines. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThis Product is subject to ITAR\/EAR Export Controls. Please visit our ITAR\/EAR page (\u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/itar-ear-statement\"\u003eclick here\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e) or \u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/contact-us\"\u003eContact Us\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e for more Information.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new turret design features sharper, more tactile clicks. Still featuring HD glass, a new optical system provides an even brighter and clearer image throughout the magnification range. A one-piece, precision machined aircraft-grade aluminum aluminum scope body, precision zero stop, and impeccable tracking will deliver precise, accurate results in any field.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHD Glass gives you better light transmission, and brighter and sharper images.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced Fully Multi-Coated lenses provide better light transmission with optimum brightness and true color across the entire spectrum.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"text-dark fw-bold pt-5\"\u003ePrecision Zero Stop System a\u003cspan\u003ellows you to return to your initial zero position with a sharp and precise stop, right on your initial zero.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProduct Downloads\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-ETR-GEN2-UHD-4.5-27x50-Spec-Sheet.pdf?v=1772472344\" target=\"_blank\" rel=\"noopener\"\u003eProduct Spec Sheet\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-BTR-GEN3-HD-4.5-27x50-User-Manual-Web.pdf?v=1772472392\" target=\"_blank\" rel=\"noopener\"\u003eProduct User Manual\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212015-APRS13-FFP-IR-MIL-Reticle-Manual.pdf?v=1772472431\" target=\"_blank\" rel=\"noopener\"\u003eRetical Manual (MOA)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-03-09T12:45:05-04:00","created_at":"2026-03-02T12:20:18-05:00","vendor":"Athlon Optics","type":"Scopes","tags":["Athlon Optics","EAR","ECCN 0A504.a","HC10","MPVO"],"price":83999,"price_min":83999,"price_max":83999,"available":false,"price_varies":false,"compare_at_price":104999,"compare_at_price_min":104999,"compare_at_price_max":104999,"compare_at_price_varies":false,"variants":[{"id":47506086527130,"title":"Black","option1":"Black","option2":null,"option3":null,"sku":"ATL212016","requires_shipping":true,"taxable":true,"featured_image":{"id":47883569135770,"product_id":8819938295962,"position":2,"created_at":"2026-03-02T12:16:52-05:00","updated_at":"2026-04-08T09:43:34-04:00","alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","width":1500,"height":1501,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","variant_ids":[47506086527130]},"available":false,"name":"ARES BTR GEN3 HD 4.5-27x50 FFP - Black","public_title":"Black","options":["Black"],"price":83999,"weight":0,"compare_at_price":104999,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"813869023598","featured_media":{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","id":36393544712346,"position":2,"preview_image":{"aspect_ratio":0.999,"height":1501,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"],"featured_image":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","options":["Color"],"media":[{"alt":"Black; Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - HCC Tactical","id":36393544286362,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","width":2000},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","id":36393544712346,"position":2,"preview_image":{"aspect_ratio":0.999,"height":1501,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814"},"aspect_ratio":0.999,"height":1501,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","width":1500},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v2 - HCC Tactical","id":36557770490010,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","width":1500},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v3 - HCC Tactical","id":36557770653850,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fQihfPcz0Vw?si=Gppg6d0geAcN-MVb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt off the success of the 2nd generation Ares BTR, the GEN3 is still a top-tier riflescope, without the price tag. The Ares BTR GEN3 acquires a larger new stainless steel turret design, just like the Midas TAC and Ares ETR lines. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThis Product is subject to ITAR\/EAR Export Controls. Please visit our ITAR\/EAR page (\u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/itar-ear-statement\"\u003eclick here\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e) or \u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/contact-us\"\u003eContact Us\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e for more Information.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new turret design features sharper, more tactile clicks. Still featuring HD glass, a new optical system provides an even brighter and clearer image throughout the magnification range. A one-piece, precision machined aircraft-grade aluminum aluminum scope body, precision zero stop, and impeccable tracking will deliver precise, accurate results in any field.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHD Glass gives you better light transmission, and brighter and sharper images.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced Fully Multi-Coated lenses provide better light transmission with optimum brightness and true color across the entire spectrum.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"text-dark fw-bold pt-5\"\u003ePrecision Zero Stop System a\u003cspan\u003ellows you to return to your initial zero position with a sharp and precise stop, right on your initial zero.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProduct Downloads\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-ETR-GEN2-UHD-4.5-27x50-Spec-Sheet.pdf?v=1772472344\" target=\"_blank\" rel=\"noopener\"\u003eProduct Spec Sheet\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-BTR-GEN3-HD-4.5-27x50-User-Manual-Web.pdf?v=1772472392\" target=\"_blank\" rel=\"noopener\"\u003eProduct User Manual\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212015-APRS13-FFP-IR-MIL-Reticle-Manual.pdf?v=1772472431\" target=\"_blank\" rel=\"noopener\"\u003eRetical Manual (MOA)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"}
Built off the success of the 2nd generation Ares BTR, the GEN3 is still a top-tier riflescope, without the price tag. The Ares BTR GEN3 acquires a larger new stainless steel turret design, just like the Midas TAC and Ares ETR lines.
This Product is subject to ITAR/EAR Export Controls. Please visit our ITAR/EAR page (click here) or Contact Us for more Information.
The new turret design features sharper, more tactile clicks. Still featuring HD glass, a new optical system provides an even brighter and clearer image throughout the magnification range. A one-piece, precision machined aircraft-grade aluminum aluminum scope body, precision zero stop, and impeccable tracking will deliver precise, accurate results in any field.
FEATURES:
HD Glass gives you better light transmission, and brighter and sharper images.
Advanced Fully Multi-Coated lenses provide better light transmission with optimum brightness and true color across the entire spectrum.
Precision Zero Stop System allows you to return to your initial zero position with a sharp and precise stop, right on your initial zero.
{"id":8819938295962,"title":"ARES BTR GEN3 HD 4.5-27x50 FFP","handle":"ares-btr-gen3-hd","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fQihfPcz0Vw?si=Gppg6d0geAcN-MVb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt off the success of the 2nd generation Ares BTR, the GEN3 is still a top-tier riflescope, without the price tag. The Ares BTR GEN3 acquires a larger new stainless steel turret design, just like the Midas TAC and Ares ETR lines. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThis Product is subject to ITAR\/EAR Export Controls. Please visit our ITAR\/EAR page (\u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/itar-ear-statement\"\u003eclick here\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e) or \u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/contact-us\"\u003eContact Us\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e for more Information.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new turret design features sharper, more tactile clicks. Still featuring HD glass, a new optical system provides an even brighter and clearer image throughout the magnification range. A one-piece, precision machined aircraft-grade aluminum aluminum scope body, precision zero stop, and impeccable tracking will deliver precise, accurate results in any field.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHD Glass gives you better light transmission, and brighter and sharper images.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced Fully Multi-Coated lenses provide better light transmission with optimum brightness and true color across the entire spectrum.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"text-dark fw-bold pt-5\"\u003ePrecision Zero Stop System a\u003cspan\u003ellows you to return to your initial zero position with a sharp and precise stop, right on your initial zero.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProduct Downloads\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-ETR-GEN2-UHD-4.5-27x50-Spec-Sheet.pdf?v=1772472344\" target=\"_blank\" rel=\"noopener\"\u003eProduct Spec Sheet\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-BTR-GEN3-HD-4.5-27x50-User-Manual-Web.pdf?v=1772472392\" target=\"_blank\" rel=\"noopener\"\u003eProduct User Manual\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212015-APRS13-FFP-IR-MIL-Reticle-Manual.pdf?v=1772472431\" target=\"_blank\" rel=\"noopener\"\u003eRetical Manual (MOA)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-03-09T12:45:05-04:00","created_at":"2026-03-02T12:20:18-05:00","vendor":"Athlon Optics","type":"Scopes","tags":["Athlon Optics","EAR","ECCN 0A504.a","HC10","MPVO"],"price":83999,"price_min":83999,"price_max":83999,"available":false,"price_varies":false,"compare_at_price":104999,"compare_at_price_min":104999,"compare_at_price_max":104999,"compare_at_price_varies":false,"variants":[{"id":47506086527130,"title":"Black","option1":"Black","option2":null,"option3":null,"sku":"ATL212016","requires_shipping":true,"taxable":true,"featured_image":{"id":47883569135770,"product_id":8819938295962,"position":2,"created_at":"2026-03-02T12:16:52-05:00","updated_at":"2026-04-08T09:43:34-04:00","alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","width":1500,"height":1501,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","variant_ids":[47506086527130]},"available":false,"name":"ARES BTR GEN3 HD 4.5-27x50 FFP - Black","public_title":"Black","options":["Black"],"price":83999,"weight":0,"compare_at_price":104999,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"813869023598","featured_media":{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","id":36393544712346,"position":2,"preview_image":{"aspect_ratio":0.999,"height":1501,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"],"featured_image":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","options":["Color"],"media":[{"alt":"Black; Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - HCC Tactical","id":36393544286362,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","width":2000},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","id":36393544712346,"position":2,"preview_image":{"aspect_ratio":0.999,"height":1501,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814"},"aspect_ratio":0.999,"height":1501,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","width":1500},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v2 - HCC Tactical","id":36557770490010,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","width":1500},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v3 - HCC Tactical","id":36557770653850,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fQihfPcz0Vw?si=Gppg6d0geAcN-MVb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt off the success of the 2nd generation Ares BTR, the GEN3 is still a top-tier riflescope, without the price tag. The Ares BTR GEN3 acquires a larger new stainless steel turret design, just like the Midas TAC and Ares ETR lines. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThis Product is subject to ITAR\/EAR Export Controls. Please visit our ITAR\/EAR page (\u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/itar-ear-statement\"\u003eclick here\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e) or \u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/contact-us\"\u003eContact Us\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e for more Information.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new turret design features sharper, more tactile clicks. Still featuring HD glass, a new optical system provides an even brighter and clearer image throughout the magnification range. A one-piece, precision machined aircraft-grade aluminum aluminum scope body, precision zero stop, and impeccable tracking will deliver precise, accurate results in any field.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHD Glass gives you better light transmission, and brighter and sharper images.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced Fully Multi-Coated lenses provide better light transmission with optimum brightness and true color across the entire spectrum.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"text-dark fw-bold pt-5\"\u003ePrecision Zero Stop System a\u003cspan\u003ellows you to return to your initial zero position with a sharp and precise stop, right on your initial zero.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProduct Downloads\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-ETR-GEN2-UHD-4.5-27x50-Spec-Sheet.pdf?v=1772472344\" target=\"_blank\" rel=\"noopener\"\u003eProduct Spec Sheet\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-BTR-GEN3-HD-4.5-27x50-User-Manual-Web.pdf?v=1772472392\" target=\"_blank\" rel=\"noopener\"\u003eProduct User Manual\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212015-APRS13-FFP-IR-MIL-Reticle-Manual.pdf?v=1772472431\" target=\"_blank\" rel=\"noopener\"\u003eRetical Manual (MOA)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"}
{"id":8819938295962,"title":"ARES BTR GEN3 HD 4.5-27x50 FFP","handle":"ares-btr-gen3-hd","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fQihfPcz0Vw?si=Gppg6d0geAcN-MVb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt off the success of the 2nd generation Ares BTR, the GEN3 is still a top-tier riflescope, without the price tag. The Ares BTR GEN3 acquires a larger new stainless steel turret design, just like the Midas TAC and Ares ETR lines. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThis Product is subject to ITAR\/EAR Export Controls. Please visit our ITAR\/EAR page (\u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/itar-ear-statement\"\u003eclick here\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e) or \u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/contact-us\"\u003eContact Us\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e for more Information.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new turret design features sharper, more tactile clicks. Still featuring HD glass, a new optical system provides an even brighter and clearer image throughout the magnification range. A one-piece, precision machined aircraft-grade aluminum aluminum scope body, precision zero stop, and impeccable tracking will deliver precise, accurate results in any field.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHD Glass gives you better light transmission, and brighter and sharper images.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced Fully Multi-Coated lenses provide better light transmission with optimum brightness and true color across the entire spectrum.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"text-dark fw-bold pt-5\"\u003ePrecision Zero Stop System a\u003cspan\u003ellows you to return to your initial zero position with a sharp and precise stop, right on your initial zero.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProduct Downloads\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-ETR-GEN2-UHD-4.5-27x50-Spec-Sheet.pdf?v=1772472344\" target=\"_blank\" rel=\"noopener\"\u003eProduct Spec Sheet\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-BTR-GEN3-HD-4.5-27x50-User-Manual-Web.pdf?v=1772472392\" target=\"_blank\" rel=\"noopener\"\u003eProduct User Manual\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212015-APRS13-FFP-IR-MIL-Reticle-Manual.pdf?v=1772472431\" target=\"_blank\" rel=\"noopener\"\u003eRetical Manual (MOA)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-03-09T12:45:05-04:00","created_at":"2026-03-02T12:20:18-05:00","vendor":"Athlon Optics","type":"Scopes","tags":["Athlon Optics","EAR","ECCN 0A504.a","HC10","MPVO"],"price":83999,"price_min":83999,"price_max":83999,"available":false,"price_varies":false,"compare_at_price":104999,"compare_at_price_min":104999,"compare_at_price_max":104999,"compare_at_price_varies":false,"variants":[{"id":47506086527130,"title":"Black","option1":"Black","option2":null,"option3":null,"sku":"ATL212016","requires_shipping":true,"taxable":true,"featured_image":{"id":47883569135770,"product_id":8819938295962,"position":2,"created_at":"2026-03-02T12:16:52-05:00","updated_at":"2026-04-08T09:43:34-04:00","alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","width":1500,"height":1501,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","variant_ids":[47506086527130]},"available":false,"name":"ARES BTR GEN3 HD 4.5-27x50 FFP - Black","public_title":"Black","options":["Black"],"price":83999,"weight":0,"compare_at_price":104999,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"813869023598","featured_media":{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","id":36393544712346,"position":2,"preview_image":{"aspect_ratio":0.999,"height":1501,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"],"featured_image":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","options":["Color"],"media":[{"alt":"Black; Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - HCC Tactical","id":36393544286362,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1772472107","width":2000},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v - HCC Tactical","id":36393544712346,"position":2,"preview_image":{"aspect_ratio":0.999,"height":1501,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814"},"aspect_ratio":0.999,"height":1501,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.png?v=1775655814","width":1500},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v2 - HCC Tactical","id":36557770490010,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","width":1500},{"alt":"Athlon Optics - ARES BTR GEN3 HD 4.5-27x50 FFP - v3 - HCC Tactical","id":36557770653850,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/www.hcctac.com\/cdn\/shop\/files\/alt_alt_alt_Athlon_Optics_-_ARES_BTR_GEN3_HD_-_HCC_Tactical.jpg?v=1775655706","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fQihfPcz0Vw?si=Gppg6d0geAcN-MVb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt off the success of the 2nd generation Ares BTR, the GEN3 is still a top-tier riflescope, without the price tag. The Ares BTR GEN3 acquires a larger new stainless steel turret design, just like the Midas TAC and Ares ETR lines. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThis Product is subject to ITAR\/EAR Export Controls. Please visit our ITAR\/EAR page (\u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/itar-ear-statement\"\u003eclick here\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e) or \u003cspan style=\"color: rgb(138, 19, 0);\"\u003e\u003cu\u003e\u003ca style=\"color: rgb(138, 19, 0);\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hcctac.com\/pages\/contact-us\"\u003eContact Us\u003c\/a\u003e\u003c\/u\u003e\u003c\/span\u003e for more Information.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new turret design features sharper, more tactile clicks. Still featuring HD glass, a new optical system provides an even brighter and clearer image throughout the magnification range. A one-piece, precision machined aircraft-grade aluminum aluminum scope body, precision zero stop, and impeccable tracking will deliver precise, accurate results in any field.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHD Glass gives you better light transmission, and brighter and sharper images.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced Fully Multi-Coated lenses provide better light transmission with optimum brightness and true color across the entire spectrum.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"text-dark fw-bold pt-5\"\u003ePrecision Zero Stop System a\u003cspan\u003ellows you to return to your initial zero position with a sharp and precise stop, right on your initial zero.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProduct Downloads\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-ETR-GEN2-UHD-4.5-27x50-Spec-Sheet.pdf?v=1772472344\" target=\"_blank\" rel=\"noopener\"\u003eProduct Spec Sheet\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212017-Ares-BTR-GEN3-HD-4.5-27x50-User-Manual-Web.pdf?v=1772472392\" target=\"_blank\" rel=\"noopener\"\u003eProduct User Manual\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1664\/1057\/files\/212015-APRS13-FFP-IR-MIL-Reticle-Manual.pdf?v=1772472431\" target=\"_blank\" rel=\"noopener\"\u003eRetical Manual (MOA)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"}